Visual identity

New visual identity for Alinea. Alinea is the main developer of educational material in Denmark. They develop and distribute thousands of products for the danish primary schools every year. Their products range from classic textbooks and workbooks to loads of different kinds of digital products and solutions. The strength of Alinea is their wellmade materials some of which actually have brands and names that surpasses the brand of Alinea in the awareness of the danish teachers. So the challenge was to create a compelling brand for Alinea while still making room for the acclaimed sub brands and products. Collaboration with Hjalte Thalund

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